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Honest comparison

BrandYourself Review, Is BrandYourself Legit, BrandYourself Cost and Pricing

BrandYourself sells two different things: data broker removal from 50+ sites and reputation management for negative Google results. Run the Deindex scan to see which people-search sites list you before you pay for either.

No account needed. Adding a city and state is what lets us tell your record apart from everyone who shares your name.

The short answer

BrandYourself is a legitimate New York reputation management company, founded in 2012, that also sells data broker removal from 50+ sites. Prices are shown only after its free scan; reviewers report $49.99 a month for the privacy plan and $399 to $899 a month for managed reputation work. It is a fit for burying negative Google results. For people-search removal alone, dedicated services cover more sites for less.

Run your scan See Deindex pricing

The honest picture

What BrandYourself actually is

Pricing

Not published on its public pages; you see prices after the free scan. Reviewers report $49.99 a month or $299.99 a year for the privacy plan, $99 a year for Premium DIY reputation software, and about $399 to $899 a month for managed reputation services (PrivacyOn, August 2026).

Where BrandYourself is strong

Reputation management that most removal services do not sell: DIY software and managed services that push down negative Google results, social media cleanup, personal branding and review management for businesses. The free risk scan needs no card.

Where it falls short

The privacy plan covers 50+ data brokers, fewer than most removal services, prices are hidden until you sign up, and there is no family plan. Its Trustpilot score is 1.5 out of 5 from 79 reviews, with repeated complaints about upselling and cancelling.

Compared, honestly

Deindex vs BrandYourself

Every row below is something you can verify yourself on each provider's own site, including the rows where they are ahead. Where a fact is not published anywhere we could find it, the table says so instead of guessing.

Feature comparison between Deindex and BrandYourself
Feature Deindex BrandYourself
Free exposure scan before you pay Yes Yes Free 60-second risk scan, no credit card; prices appear after signup.
Legal basis cited per request (GDPR Art. 17 / CCPA §1798.105) Yes No Not published per request.
Before/after evidence locker (dated screenshots) Yes No Not published; reviewers note no removal screenshots.
Monthly billing option Yes Yes Reported at $49.99/mo for the privacy plan, or $299.99 billed yearly.
Family coverage (multiple people, one plan) Yes No No family plan listed.
Evidence attached per removal Yes No Not standard; see evidence-locker row above.
Reputation management for negative Google results No Yes BrandYourself sells DIY software and managed suppression. Deindex removes listings, it does not push down news or reviews.
Social media cleanup and personal branding No Yes Included in BrandYourself software. Not offered by Deindex.
Prices published before signup Yes No BrandYourself shows plans after the free scan. Deindex lists every plan on /pricing.

Results depend on each site's policy. Some removals are not guaranteed, by Deindex or by any provider in this category. See the full honest scope on our terms page.

Price, side by side

How much does BrandYourself cost?

BrandYourself does not publish prices on its public pages. You run the free scan, create an account and then see the plans, which is the main reason people search for its cost first. Independent reviews in 2026 report $49.99 a month, or $299.99 billed yearly, for the privacy plan that removes you from data brokers, and $99 a year for Premium DIY reputation software.

Managed services are a different budget. Reviewers put concierge reputation work at about $399 to $899 a month and full personal branding at $800 to $1,000 a month or more, usually on a contract. Treat all of these as reported figures and confirm the price on your own account before you pay, because BrandYourself can change them without a public price page.

One person, yearly. BrandYourself figures are reported by reviewers; others from each provider's pricing page, September 2026
Service One person, yearly Household plan Brokers covered
BrandYourself privacy plan $299.99 (reported) None listed 50+ brokers
BrandYourself Premium DIY $99 (reported) None listed Reputation software, not removal
Incogni Standard $95.88 $191.88 (5 people) 420+ brokers
DeleteMe $129 $329 (4 people) Its broker list plus custom requests
Deindex Personal $288 Not applicable Its broker catalog, monthly rescans
Deindex Family Not applicable $588 (5 people) Its broker catalog, monthly rescans

One person, yearly. BrandYourself figures are reported by reviewers; others from each provider's pricing page, September 2026. Prices change, so check each site before you buy.

Is it legit

Is BrandYourself legit?

Yes, BrandYourself is a real company. It was founded in 2012 in New York, sells software and managed services to individuals and businesses, and answers the phone on a published number. The removals it files with data brokers are the same kind of opt-out requests every service in this category sends.

The complaints are about how it sells, not whether it exists. Its Trustpilot page shows a TrustScore of 1.5 out of 5 from 79 reviews in September 2026, and the one-star reviews repeat the same themes: a low entry price followed by pressure to upgrade, trouble cancelling and charges after cancelling, and scan results that flag harmless content as negative. If you sign up, note the renewal date and how to cancel on day one.

Two products

What does BrandYourself actually do?

BrandYourself sells two things under one login. The first is privacy: it scans for your address, phone, email, date of birth and relatives on data broker sites, sends removal requests to 50+ of them and monitors for relisting. The second is reputation management: software and managed services that build and promote positive profiles so negative Google results slide down the page.

Those are different jobs. Removal takes a listing off a people-search site. Suppression leaves a news story or review online and tries to outrank it. If your problem is a stranger finding your home address, you need removal with wide broker coverage. If your problem is one bad article on page one for your name, you need reputation work, and BrandYourself is one of the few companies selling both.

Head to head

BrandYourself vs ReputationDefender and DeleteMe

ReputationDefender is the closest match on reputation work. It also hides prices until a consultation, and reported contracts start around $1,000 a year and run to $25,000 for executive plans, which puts BrandYourself's $99 DIY tier at the cheap end of the category. Our ReputationDefender cost breakdown lists the tiers.

DeleteMe is the closer match on privacy. It publishes its price, $129 a year for one person and $329 for four, uses human privacy experts, takes custom removal requests and sends quarterly reports. For people-search removal alone, DeleteMe and Incogni cover more sites than the BrandYourself privacy plan and cost less than its reported $299.99 a year.

The verdict

Is BrandYourself worth it?

BrandYourself is worth a look when negative search results are the real problem: a job seeker with an old arrest story on page one, a founder with a hostile review thread, or a business with a Glassdoor problem. The DIY software at a reported $99 a year is an inexpensive way to start, and the managed service is priced below the executive reputation firms.

It is poor value as a data removal service alone. A reported $299.99 a year buys removal from 50+ brokers with no family plan and no published proof per listing. Deindex files every request under a named legal basis, keeps a dated before-and-after screenshot of each listing, rescans monthly, and covers five people on Family for $588 a year.

Why people switch

Why people move from BrandYourself to Deindex

  • You mainly want your address, phone and relatives off people-search sites, not reputation marketing.

  • You want every price on a public page and a plan you can cancel from your account, with no upsell call.

  • You need a dated before-and-after screenshot and the legal basis for each removal, for yourself, a lawyer or HR.

Still deciding? What ReputationDefender charges for the same reputation work goes through the pricing, what actually gets removed, and where BrandYourself is the better buy.

If you are still shortlisting, our ranked breakdown of the best data removal service puts BrandYourself next to every other option on price and legal basis. Want to try the free route first? The data broker opt out list covers what BrandYourself and Deindex both file on your behalf, and the wider guide to removing your information from the internet explains what no provider can take down.

Our differentiator

We sell proof and legal standing, not a count.

Every provider in this category, BrandYourself included, will tell you how many opt-out requests it sent. Deindex tells you which legal mechanism each request was filed under, GDPR Article 17, CCPA §1798.105, the broker's own opt-out policy, or Google's personal-information removal tool, and attaches a dated before-and-after screenshot to every resolution. That is what you hand a security team or a lawyer, a number on a dashboard is not evidence.

We also tell you what we cannot remove. Court records, news articles, and anything outside legal removal scope stay published, and we say so upfront rather than take your money for a promise we cannot keep. Currently 50+ data brokers and people-search sites are in the catalog.

Run your scan Buying for a team? See Deindex for Business

BrandYourself alternative FAQ

Before you switch

Yes. BrandYourself is a legitimate New York company, founded in 2012, that sells reputation management and data broker removal from 50+ sites. Customer reviews are poor: its Trustpilot TrustScore is 1.5 out of 5 from 79 reviews, with complaints about upselling, cancelling and billing after cancellation.

BrandYourself shows prices only after its free scan. Reviewers report $49.99 a month or $299.99 a year for the privacy plan, $99 a year for Premium DIY reputation software, and about $399 to $899 a month for managed reputation services. Confirm the price in your own account before paying.

No. It is a real company that files real opt-out requests and sells real reputation software. The scam accusations in reviews come from aggressive upselling, difficulty cancelling and charges after cancelling. Read the renewal terms, set a reminder before the renewal date and cancel in writing if you stop using it.

Yes. BrandYourself says it processes removal requests with 50+ major data brokers and monitors for new exposures of your address, phone, email and date of birth. That is fewer sites than Incogni (420+) or Optery Extended (560+), so check whether the sites listing you are on its list.

Usually it pushes them down rather than removing them. Its reputation software and managed services build and promote positive pages about you so negative results fall lower in Google. Content that breaks Google's policies can sometimes be removed through Google itself, which no reputation company controls.

For data broker removal, yes. Deindex Personal is $49 a month or $288 a year, against a reported $49.99 a month or $299.99 a year for the BrandYourself privacy plan, and Deindex Family covers five people for $588 a year where BrandYourself lists no family plan. If you need negative news or reviews pushed down in Google, that is reputation work Deindex does not sell.

Yes. Enter your name, city and state at the top of this page and the scan checks our catalog of data brokers and people-search sites right away, with no card. You see the full count and the first five sites by name immediately, and a free account opens the rest of the report.

Neither service can remove news reporting, court filings, or other lawfully published public records, and any provider claiming otherwise is not being straight with you. See the honest scope on our terms page.

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