Incogni Cost: Incogni Pricing and Price Per Month and Year
Incogni costs $95.88 a year ($7.99 a month) for Standard and $179.88 for Unlimited, but monthly billing doubles that. Every plan, per person, compared.
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Incogni costs $95.88 a year for one person on its Standard plan, which is $7.99 a month. The Unlimited plan is $179.88 a year ($14.99 a month), Family covers up to five people for $191.88 a year, and Family Unlimited is $275.88 a year. Those are yearly prices. Pay month to month and every plan costs exactly twice as much: $15.98, $29.98, $31.98 and $45.98 a month.
The figures below come from the price list on incogni.com, read in September 2026. We work out what each plan costs per month and per person, what the jump from Standard to Unlimited buys, the costs that are easy to miss at checkout, and how Incogni's price compares with the other data removal services a US buyer usually shortlists.
How much does Incogni cost?
Incogni sells four plans, each on monthly or yearly billing. The yearly plans are the ones advertised as $7.99, $14.99, $15.99 and $22.99 a month, but you pay the whole year upfront.
| Incogni plan | People | Yearly price | Per month, billed yearly | Monthly billing | Per person, per month (yearly) |
|---|---|---|---|---|---|
| Standard | 1 | $95.88 | $7.99 | $15.98 | $7.99 |
| Unlimited | 1 | $179.88 | $14.99 | $29.98 | $14.99 |
| Family | Up to 5 | $191.88 | $15.99 | $31.98 | $3.20 |
| Family Unlimited | Up to 5 | $275.88 | $22.99 | $45.98 | $4.60 |
The per-person figures assume all five family seats are used. With two people on the Family plan, you are paying $8 each per month, which is still cheaper than two Standard plans.
How much is Incogni per month?
Incogni is $15.98 a month on the Standard plan if you pay monthly, or $7.99 a month if you commit to a year. Over twelve months that is $191.76 against $95.88, so the yearly plan saves you $95.88, half the cost. Incogni's own pricing page shows the monthly total struck through next to the yearly price for that reason.
Monthly billing only makes sense for a short job. If you want one round of removals before a move, a job search or a court date and plan to cancel after two or three months, you spend $31.96 to $47.94 instead of $95.88. Past six months, the yearly plan is cheaper.
What is the difference between Incogni Standard and Unlimited?
Standard handles automated opt-outs from the 420+ data brokers and people-search sites on Incogni's list, including multiple emails, addresses and phone numbers, and repeats the requests over time. Unlimited keeps all of that and adds custom removal requests: you point Incogni at a site that is not on its list, and it tries to get your details taken down. Incogni says that extends coverage to more than 3,000 additional sites, with no cap on custom requests. Unlimited also adds live phone support.
The upgrade costs $84 a year on yearly billing. It is worth it if you already know about a specific page that is not a standard broker, such as a small local directory, an old business listing or a site someone used to post your address. If your exposure is the usual people-search network, Standard covers the same automated list.
Incogni family plan pricing
The Family plan is $191.88 a year for up to five people and Family Unlimited is $275.88. Incogni frames this as $3.20 and $4.60 per seat per month. Family members get the same automated removals as the matching individual plan, and the account holder manages them from one dashboard.
For households this is the strongest part of Incogni's price list. DeleteMe's family plan is $329 a year for four people, and on Kanary each extra family member is billed as a half-price account, so five people on Kanary Core cost $750 a year. We lay those numbers out on our Kanary data removal alternative page.
Costs that are easy to miss
- Sales tax. Incogni's plan cards say VAT or sales tax may apply, so the charge can land above the list price depending on your state.
- Upfront yearly charge. The $7.99 a month headline is billed as one $95.88 payment on the day you sign up.
- Renewals. Subscriptions renew until you cancel. Check the renewal date in your account so the next yearly charge is a decision, not a surprise.
- Stopping has a cost too. Brokers relist people they have removed. When the subscription ends, nobody re-files, and listings tend to come back over the following months.
Incogni offers a 30-day money-back guarantee on its plans, which gives you a window to check the first round of results before the money is gone.
Does Incogni have a free trial?
No. Incogni does not offer a free trial or a free scan: you choose a plan and pay before it starts working. The 30-day money-back guarantee is the substitute. If you want to know how exposed you are before paying anyone, run a data broker exposure scan first. It checks the people-search sites that list your name, city and state and shows you the count and the first five sites by name straight away.
Is Incogni worth the cost?
Incogni is worth $95.88 a year if you want the lowest price for hands-off opt-outs from a large broker list and you do not need proof of each removal. For a household, Family at $191.88 for five people is hard to beat on price alone. It is weaker if you need to see evidence that a specific listing came down, or if you want to see your exposure before you pay. We cover the service itself, not just the price, in our honest Incogni review.
Incogni cost compared with other data removal services
These are the published US prices for the services people usually weigh against Incogni, read in September 2026. Prices change with promotions, so confirm on each site before you buy.
| Service | One person, yearly | Monthly billing | Household, yearly | Free scan before paying |
|---|---|---|---|---|
| Incogni Standard | $95.88 | $15.98/mo | $191.88 for 5 | No |
| DeleteMe | $129 | Not offered | $329 for 4 | Blurred, email required |
| Optery Core to Ultimate | $39 to $249 | $3.99 to $24.99/mo | Not on its individual pricing page | Yes |
| Cloaked | $119.99 | $14.99/mo | $299.99 for 4 | Yes, phone verification |
| Kanary Core | $250 | Offered | $750 for 5 | No |
| Deindex Personal | $174 | $29/mo | $294 for 5 | Yes |
Is Incogni cheaper than DeleteMe?
Yes. For one person Incogni Standard is $95.88 a year and DeleteMe is $129, so Incogni is $33.12 cheaper. For a family, Incogni covers five people for $191.88 while DeleteMe covers four for $329. DeleteMe's case is human privacy experts, custom requests on every plan and quarterly reports, not price. Our DeleteMe cost breakdown has its two-year pricing too, and DeleteMe vs Incogni compares the two services feature by feature.
Is Incogni cheaper than Deindex?
Yes, and we would rather say so than have you find out later. Incogni Standard is $95.88 a year and Deindex Personal is $174. Incogni Family is $191.88 for five people and Deindex Family is $294 for five. On monthly billing the gap is smaller: $15.98 against $29.
What the extra money buys with Deindex is a record. Every request we file names the mechanism it went out under, a CCPA and CPRA delete request, GDPR Article 17, or the broker's own opt-out policy, and every resolved listing gets a dated before-and-after screenshot. That matters when you need to show someone the listing is gone: an employer's security team, HR, a lawyer, or a court handling a harassment or stalking case. Incogni reports a status per broker, which is fine for peace of mind and thin as evidence. See all three Deindex plans on the pricing page, or read our Incogni alternatives comparison for the full feature table.
If your concern reaches beyond broker listings, for instance an executive whose name keeps turning up in forum threads, reviews or news coverage, removal is only half the job. A social listening tool that tracks mentions of a name across the web catches those new appearances, which no data removal service is built to watch.
Which Incogni plan should you buy?
- One person, standard broker exposure: Standard, yearly, $95.88.
- One person with a known problem page outside the broker list: Unlimited, yearly, $179.88.
- A couple or household: Family at $191.88, or Family Unlimited at $275.88 if any member needs custom removals.
- A short, one-off cleanup: Standard, monthly, cancelled once the first round of removals lands.
- You need proof per listing or want to see exposure first: compare a service that shows its work, such as our personal data removal service.
Incogni's pricing is simple once the monthly and yearly numbers sit side by side: it is the cheapest credible option for broad automated removal, especially for families, and it asks you to pay before you see anything. Run the scan at the top of this page first, see which sites are publishing your address and phone number, and then decide whether the cheapest plan or the one with proof fits the problem you actually have.