DeleteMe vs Incogni: Which Data Removal Service Wins?

DeleteMe vs Incogni: buy Incogni if you want cheaper, broad, automated coverage across hundreds of data brokers. Buy DeleteMe if you want human handled removals, email and phone masking tools, and annual plans for a household. Both are subscriptions rather than one time cleanups, because brokers buy fresh records and relist you. Neither vendor can make your data permanently disappear.

I have spent years cleaning up client exposure on people search sites, and the honest version of this comparison is less dramatic than most affiliate roundups make it sound. These are two decent products with different shapes. One is a volume machine. The other is a concierge. The right pick depends on what your exposure actually looks like, which is why I always tell people to scan before they subscribe.

All prices and coverage numbers below were checked on the vendors' own pages in July 2026. Both companies change prices and broker counts regularly, so verify on their sites before you pay.

What you are actually buying

Data brokers and people search sites scrape public records, marketing lists, loyalty programs and old breach data, then package it into a profile with your address, phone number, relatives and age. Removal services file opt out requests on your behalf. That is the whole product. Nobody is hacking a database and deleting a row.

The differences that matter are: how many sites the vendor touches, whether a human or a script files the request, whether the request cites a law the broker has to answer to, whether you get proof, and what happens three months later when the broker buys your record again. Price matters too, but it is the easiest thing to compare and the least useful thing to decide on. If you want the longer version of that argument, I wrote about what a data removal service costs and why the cheap tiers are cheap.

DeleteMe vs Incogni vs Deindex: the published facts

Here is what each vendor publishes about itself, checked July 2026. Where a company does not publish a number, I have written "Not published" instead of guessing at one.

What Incogni publishes (checked July 2026)

Incogni sells Standard at $7.99 per month or $95.88 per year, Unlimited at $14.99 per month, Family at $15.99 per month for up to five members, and Family Unlimited at $22.99 per month. Incogni states that Standard covers 420+ data brokers through its automated service, and that the Unlimited tiers add custom removal requests reaching 2,000+ additional sites. That is a large net for the money, and I am not going to pretend otherwise.

What DeleteMe publishes (checked July 2026)

DeleteMe sells 1 year and 2 year plans for 1, 2 or 4 people, and does not publish a monthly price on its pricing page; the number appears at checkout. Its published features include removal of unlimited aliases, previous names and email addresses, email and phone masking, custom removal requests, email, chat and phone support, quarterly privacy reports, and an assigned DeleteMe expert. DeleteMe's own marketing describes an average of about 15 public Google-able listings removed within days.

Is Incogni better than DeleteMe?

Incogni is better if breadth per dollar is your priority: it publishes a far larger broker count and a lower, transparent monthly price. DeleteMe is better if you want a named human working your case, masking tools for your email and phone, and support you can call. Neither is objectively superior. They optimize for different buyers.

If you have a common name, live in a state without a strong privacy law, and mostly want the long tail of marketing brokers hit, the automated approach earns its keep. If you are dealing with a specific, painful listing, or a stalker situation, or you need someone to escalate when a broker ignores the first request, a human on the file is worth paying for.

Which is cheaper, DeleteMe or Incogni?

Incogni is cheaper on published price. Its Standard plan is $7.99 per month or $95.88 per year, checked July 2026. DeleteMe does not publish a monthly price on its pricing page, so a direct per month comparison is not possible from public information. On a household basis, Incogni Family at $15.99 per month for five people is the lowest published family price of the three services here.

Deindex is more expensive than both, and I will say why rather than dance around it. Every Deindex plan starts at pricing that reflects hand checked, legally grounded filings across 50 sites with screenshot evidence, not a wide automated sweep. If your budget is the deciding factor, Incogni wins that line item cleanly.

Does DeleteMe or Incogni remove more data brokers?

On published numbers, Incogni claims more: 420+ brokers on Standard and 2,000+ additional sites through custom requests on Unlimited tiers. DeleteMe does not publish a comparable broker count, so a like for like comparison is not available. Bear in mind that broker counts are self reported marketing figures, not audited, and a request sent is not the same thing as a listing removed.

This is the part of the category that frustrates me. "Covers 500 brokers" and "covers 50 brokers" can describe the same real world outcome if the 450 extra ones never held your data or never honored a request. What you should care about is which sites are showing your home address on page one of Google for your name. That is a small, specific list, and you can find out for free.

Do DeleteMe and Incogni actually remove your data?

Both file real opt out requests and both get real removals. Neither can guarantee everything, because compliance varies by broker, records get repurchased, and some information (news reporting, court filings, lawful public records) cannot be removed at all. Expect meaningful reduction in people search exposure over weeks, not total erasure, and expect some listings to reappear.

Anyone promising permanent deletion is selling you something. When a broker relists, the fix is to file again, which is exactly why every credible service in this category, including DeleteMe alternative options like ours, is sold as a subscription rather than a one time cleanup.

What is the best DeleteMe alternative?

It depends on why you are leaving. If DeleteMe felt expensive for what it did, Incogni is the obvious swap on price and coverage. If you left because you never saw proof that anything happened, you want a service that documents each filing. There is no single best data removal service for everyone; there is only the one that matches your exposure and your budget.

Where Deindex fits (and where it does not)

Deindex is newer than both, costs more, and covers 50 data brokers and people search sites today, which is fewer than Incogni claims. That is the honest scorecard. What we do differently: every removal cites a legal basis (a published broker opt out, a CCPA/CPRA delete request, or GDPR Article 17 erasure), and every removal is documented in a dated before and after screenshot evidence locker, so you can show a court, an employer or a security team what came down and when. We re-scan and re-file when a broker relists, and we tell you plainly what cannot be removed instead of quietly failing.

If you want that paper trail, we are a reasonable Incogni alternative. If you want the cheapest possible net across the largest number of brokers, we are not, and Incogni is a better buy.

Can I cancel a data removal subscription?

Yes. All three services are cancellable, and you can cancel Deindex at any time. Check each vendor's current refund window before you commit, since annual plans and multi year plans are prepaid. Cancelling stops future filings; it does not undo removals already achieved, though brokers will relist you over time once nobody is filing on your behalf.

How to choose in five minutes

• Lowest cost, widest automated coverage, no hand holding: Incogni.
• Human specialist, masking tools, phone support, household annual plan: DeleteMe.
• Documented, legally grounded removals with screenshot evidence and relisting cover: Deindex.
• Not sure yet: find out what is actually exposed before you pay anyone.

That last point is the one I would push hardest. Most people buy a subscription based on a broker count in an ad, then never look at what was showing about them in the first place. Run a free exposure scan first: it is free, the results are unblurred, and it takes a couple of minutes. Look at the actual sites carrying your address and phone number, then decide whether you need the cheap wide net, the human concierge, or the documented legal paper trail. Buy the one that fixes your problem, even if it is not ours.