Incogni Unlimited, Incogni Unlimited Plan Price
Incogni Unlimited is $179.88 a year or $29.98 a month. See what custom removals add over Standard and which plans with custom requests cost less or prove more.
See what is published about you before you read on
The scan checks the data brokers and people-search sites in our catalog for your name and shows what each one publishes. No account needed.
No account needed. Adding a city and state is what lets us tell your record apart from everyone who shares your name.
Incogni Unlimited costs $179.88 a year, which Incogni shows as $14.99 a month, or $29.98 a month if you pay month to month. It covers one person and adds two things to the $95.88 Standard plan: unlimited custom removal requests, where an Incogni privacy specialist works a URL you submit by hand, across 3,000+ additional sites, and live phone support. The automated part, removal requests to 420+ data brokers, is the same on both plans. Those are the prices on incogni.com/pricing in September 2026, and every plan carries a 30-day money-back guarantee.
So the whole decision comes down to one question: do you have specific pages, outside the regular broker list, that you need taken down? If yes, Unlimited is one of the cheapest ways to get a person working on them. If no, you are paying $84 a year for a feature you will not use.
How much is Incogni Unlimited?
Incogni Unlimited is $179.88 billed once a year or $29.98 billed monthly. Paying monthly for twelve months costs $359.76, exactly double the annual price, so almost everyone who keeps it for more than six months should pay yearly. For a household, Family Unlimited covers five people for $275.88 a year or $45.98 a month, which is about $55 per person on annual billing.
| Incogni plan | People | Yearly billing | Per month on yearly | Monthly billing | Custom removals |
|---|---|---|---|---|---|
| Standard | 1 | $95.88 | $7.99 | $15.98 | No |
| Unlimited | 1 | $179.88 | $14.99 | $29.98 | Yes, unlimited |
| Family | Up to 5 | $191.88 | $15.99 | $31.98 | No |
| Family Unlimited | Up to 5 | $275.88 | $22.99 | $45.98 | Yes, for each member |
Sales tax may be added at checkout depending on your state. The full plan-by-plan breakdown, including how the family seats work, is in our Incogni cost guide. Incogni also sells Unlimited bundled with Coveron identity theft coverage as a one-person plan for $248.88 a year; see Incogni Protect price and coverage before you pay the extra $69.
What do you get with Incogni Unlimited?
You get everything in Standard plus custom removals and a phone line. Standard sends automated opt-out and deletion requests to the 420+ data brokers on Incogni's list, follows up, and resends them on a schedule. Unlimited keeps all of that and opens the Custom Removals tab in the dashboard, where you paste the full URL of any page showing your information.
From there Incogni checks the link for eligibility, and a privacy specialist works the removal by hand. According to Incogni's help center, there is no cap on how many links you submit, the team works three of your requests at a time in the order you sent them, and most removals finish in 7 to 30 days, with some sites taking up to 60. Incogni says the custom reach covers 3,000+ sites beyond the automated list. Live phone support is the other addition.
Incogni Standard vs Unlimited, which plan do you need?
Pick Standard if your problem is the usual people-search exposure: your name, age, address history, phone numbers and relatives on Spokeo, Whitepages, BeenVerified and the brokers that feed them. That is exactly what the automated list is built for, and $95.88 a year is one of the lowest prices in the category.
Pick Unlimited if you have already searched your name and found specific pages the broker list will not reach. Typical cases:
- A small regional people-search site or a data aggregator that is not on any removal service's automated list.
- An old directory, a scraped profile or a cached copy of a page that lists your home address.
- A site that relisted you after a removal and needs a human to push it again.
- A household where one person is being harassed and every stray listing matters.
If you cannot name at least a few such pages today, start on Standard. You can compare the two plans against a full year of use in our Incogni review, which also covers what the automated removals actually achieve.
Incogni Unlimited vs other plans with custom removal requests
Custom requests are where removal services differ the most, and the price for them ranges from $129 to about $900 a year. Here is how Incogni Unlimited compares with the other paid plans that let you send a specific URL for removal, on published US prices in September 2026.
| Plan | Yearly price, 1 person | Automated coverage | Custom requests | Proof per removal |
|---|---|---|---|---|
| Incogni Unlimited | $179.88 | 420+ brokers | Unlimited, 3,000+ extra sites | Status per request |
| DeleteMe Standard | $129 | Published broker list | Included, handled by privacy experts | Quarterly privacy report |
| Optery Ultimate | $249 | 635+ sites | Custom removals, up to 950+ sites | Before-and-after screenshots |
| Privacy Bee Pro | About $192 (about $16 a month) | 1,131 brokers | Unlimited custom sites | Dashboard status |
| Deindex Executive | $888 | Full broker catalog, weekly rescans | Any site, named specialist | Dated screenshot and legal basis per removal |
Read honestly, the table says two things. On price alone, Incogni Unlimited is a strong buy for custom requests: DeleteMe includes them for less but covers a shorter automated list, and Optery and Privacy Bee cost more or cover differently (our Optery Ultimate price guide sets its $249 plan against this one). And none of the cheaper plans keeps a removal record you could hand to someone else. That is the gap our Incogni alternative comparison goes through row by row, including where Incogni wins.
Is Incogni Unlimited worth it?
Incogni Unlimited is worth it if you have a list of specific pages to remove and you want a person working them without paying agency prices. At $179.88 a year it costs $84 more than Standard, and a single stubborn listing worked by hand is often worth that to someone dealing with a stalker, an angry former client or a doxxing thread. The 30-day refund means you can submit your URLs, watch the first few come down and decide.
It is not worth it if you only need the regular people-search sites cleared, since Standard does that. It is also a weaker fit when you need evidence. Incogni reports a status for each request. It does not keep a dated before-and-after screenshot of the listing or name the law the request was filed under, and for a restraining order, an HR case or an insurer, that record is often the point.
When Deindex is the better buy
Deindex is built for buyers who need proof that a listing came down. Every removal we file names its legal basis (a CCPA or state privacy delete request, GDPR Article 17, or the broker's own published opt-out route) and is saved with a dated before-and-after screenshot in an evidence locker you control. We rescan monthly and refile when a site relists you, and every plan includes requests under Google's tools to remove personal information from Google results.
To be clear about the trade-off: Deindex Personal ($288 a year) does not include custom URL requests. It covers our broker catalog, the Google requests and the proof. Custom requests to any site, weekly rescans, a 24-hour response to relistings and a named specialist come with Deindex Executive at $888 a year, which is aimed at executives, public figures and people facing a physical security risk. If you want custom removals at the lowest price and do not need a paper trail, Incogni Unlimited is the cheaper choice, and we would tell you so. You can see every option side by side on our best data removal service comparison or go straight to Deindex pricing.
Some pages are not a data broker at all: a forum post, a review or a blog article that names you. Neither Incogni nor any removal service can force those down if they are lawful speech. If you believe a post is false and damaging, it helps to look up how defamation law works in your state before you contact the site owner or a lawyer, so you know what you can actually ask for.
Frequently asked questions
How much is Incogni Unlimited per month?
Incogni Unlimited is $14.99 a month when billed yearly, charged as $179.88 once a year, or $29.98 a month on monthly billing. Over twelve months the monthly option costs $359.76, double the annual price. Family Unlimited, for up to five people, is $22.99 a month billed yearly ($275.88) or $45.98 month to month.
What is the difference between Incogni Standard and Unlimited?
Both plans send automated removal requests to the same 420+ data brokers. Unlimited adds unlimited custom removals, where you submit the URL of any page showing your information and an Incogni specialist works it by hand across 3,000+ additional sites, plus live phone support. Standard costs $95.88 a year and Unlimited $179.88.
How long do Incogni custom removals take?
Incogni says most custom removals are completed within 7 to 30 days, and some websites take up to 60 days. Requests are handled in the order you submit them, with the team working three of your links at a time and starting the next one as soon as a removal finishes.
Does Incogni Unlimited have a family plan?
Yes. Family Unlimited covers you plus four other people for $275.88 a year or $45.98 a month, and each member can submit their own custom removal requests. Per person that is about $55 a year on annual billing, against $179.88 for a single Unlimited plan.
Can I get a refund on Incogni Unlimited?
Yes. Incogni offers a 30-day money-back guarantee on every plan, including Unlimited. Contact its support team within 30 days of signing up and it refunds the full amount paid. After that, cancelling stops the next renewal but does not refund the current term.