Optery vs Incogni Pricing, Coverage and Family Cost
Optery costs $39 to $249 a year per person, Incogni $95.88 to $275.88 with family plans for five. Three buyer cases with the full cost math.
See what is published about you before you read on
The scan checks the data brokers and people-search sites in our catalog for your name and shows what each one publishes. No account needed.
No account needed. Adding a city and state is what lets us tell your record apart from everyone who shares your name.
Optery is cheaper for one person who has one address history, and Incogni is cheaper the moment a household needs covering. Optery Core is $39 a year and Extended is $149, both for one person. Incogni Standard is $95.88 a year and Incogni Family covers up to five people for $191.88. Optery shows you screenshots of every listing, while Incogni shows you a status and asks you to pay before you see anything.
This guide puts the two side by side on the numbers that decide the purchase, then walks through three real buyer cases with the arithmetic. Optery prices were read from its pricing page on November 14, 2026, and Incogni prices from its pricing page in October 2026.
Optery vs Incogni pricing for one person
| Plan | Yearly | Monthly billing | Sites covered | Covers |
|---|---|---|---|---|
| Optery Core | $39 | $3.99 | 375+ (150+ without Expanded Reach) | 1 person, one name, one city |
| Optery Extended | $149 | $14.99 | 550+ | 1 person, unlimited name variations and past cities |
| Optery Ultimate | $249 | $24.99 | 620+ automated, 935+ with custom removals | 1 person |
| Incogni Standard | $95.88 | $15.98 | 420+ brokers in its catalog | 1 person |
| Incogni Unlimited | $179.88 | $29.98 | Adds custom removal requests across 3,000+ further sites | 1 person |
The comparison most people should make is Optery Extended against Incogni Standard, because Optery Core only removes you under a single name, city and state. If you have moved, married or changed your name, Core leaves old listings alive. That puts the real Optery price for most adults at $149 a year, which is $53 more than Incogni Standard.
Is Optery better than Incogni?
Optery is better when you want to see what it did. Its free scan is unblurred and shows screenshots of the listings, paid plans send removal reports with screenshots, and Extended adds a human privacy agent. Incogni is better when you want the lowest price for broad automated removal and do not need to review each listing. Neither can remove news articles or court filings, and neither can stop a broker from relisting you.
The practical difference is evidence. With Optery you can open a report and see the page that listed you and the page after removal. With Incogni you get a dashboard with request statuses. If you ever need to show a spouse, an employer or a security team that the work happened, screenshots matter. If you only want the listings gone and will not look, the extra $53 buys little.
Optery vs Incogni for a family
This is where the gap flips. Optery has no flat household price. Each person is a separate plan, with a discount that grows to a maximum of 30% as you add members. Incogni Family is one price for up to five people.
| Household of 4 | Year one | Three years |
|---|---|---|
| Optery Core x4 (list price) | $156 | $468 |
| Optery Extended x4 (list price) | $596 | $1,788 |
| Optery Extended x4 (with the full 30% discount) | about $417 | about $1,252 |
| Incogni Family (up to 5 people) | $191.88 | $575.64 |
| Incogni Family Unlimited (up to 5 people) | $275.88 | $827.64 |
A household of four on Optery Extended pays between $417 and $596 in year one, against $191.88 for Incogni Family. Over three years the difference is about $676 to $1,212. The only way Optery wins on a family is Core at $156 for four, and that is the plan that handles one name and one city per person.
For a family that wants evidence per person, neither is the fit on price alone. Deindex Family covers five people for $588 a year and attaches a named legal basis and a dated before-and-after screenshot to each removal. It costs more than both, which is why we only suggest it when proof is the reason you are shopping. The full numbers are on our pricing page.
Three buyer cases with the math
A single renter who has moved twice
Optery Core at $39 would cover only the current name and city, so the two old addresses stay listed. Extended at $149 handles past cities. Incogni Standard at $95.88 files across its broker catalog without the address limit. For this reader Incogni Standard is the cheaper working option, and Optery Extended is the pick if screenshots matter. Three-year totals are $287.64 and $447.
A couple with a stalking or harassment history
Here the cost is secondary to speed and proof. Optery Extended for two people costs $298 at list, or about $209 with the maximum discount. Incogni Family is $191.88 and covers both. Because a harassment target may need to document that a listing came down, Optery screenshots or a service that keeps dated evidence are worth the premium. Our Optery pricing breakdown lists what each plan files and where it falls short.
A small team buying for staff
Both consumer services bill per person or per household, so a ten person team on Optery Extended is $1,490 a year before volume discounts, and Incogni Family covers five people per plan. Neither sells procurement features such as SSO or invoicing in the plans above. If you need roles and an invoice, look at a business plan such as Deindex for business. Assigning each employee's opt-out follow-up to an owner is easier with a routing tool such as Assigner than with a shared spreadsheet.
Does Optery or Incogni remove more sites?
On automated lists, Optery Ultimate reaches 620+ sites and Extended 550+, against 420+ brokers in the Incogni catalog. Incogni Unlimited adds custom removals for 3,000+ further sites, and Optery Ultimate adds custom requests for a total of 935+. Raw counts are not comparable, because each company counts differently. Check the specific broker that lists you rather than trusting a headline number.
Which is cheaper, Optery or Incogni?
Optery Core at $39 is the cheapest paid plan of the two, but it handles one name and one city. Incogni Standard at $95.88 is the cheapest plan that works without that limit. For two or more people Incogni Family is cheaper in every case we priced. Check current prices on Optery and Incogni before paying, because both change them.
Cancellation, refunds and billing
Both services bill yearly or monthly and carry a 30-day money-back guarantee on paid plans. Monthly billing is a poor deal on both: Incogni Standard at $15.98 a month is $191.76 a year, double the yearly price, and Optery Extended at $14.99 a month is $179.88 against $149. If you only want a one-time cleanup, pay monthly for two or three months, confirm removals landed, and cancel.
Which one should you buy
- One person, one address history, want the lowest price: Optery Core at $39.
- One person who has moved or changed names: Incogni Standard at $95.88, or Optery Extended at $149 if you want screenshots.
- Household of two to five: Incogni Family at $191.88.
- You need proof for every listing: Optery Extended, or a service that keeps dated evidence and cites the legal basis, as we do.
Run the scan at the top of this page first. It shows which sites list you by name, so you can tell whether you have two listings or two hundred before you commit to a plan. For deeper reading, see our Incogni cost guide, the Optery review, and the head to head Optery vs DeleteMe comparison. If you are still choosing between services, our best data removal service roundup compares more of them.