How Much Does a Data Removal Service Cost? 2026 Prices
Real 2026 pricing for personal data removal: what $4, $30 and $500 a month actually buy, why removal is a subscription, and when the cheap plan is enough.
See what is published about you before you read on
The scan checks the data brokers and people-search sites in our catalog for your name and shows what each one publishes. No account needed.
No account needed. Adding a city and state is what lets us tell your record apart from everyone who shares your name.
Consumer data removal services in the United States cost roughly $4 to $30 per month per person, depending on the plan and how many broker sites it covers. Family plans that protect several household members cost more. Business and executive coverage is priced per seat and runs into the hundreds of dollars per month. Free exposure scans are common, but actual removal work is almost always paid.
How much does a data removal service cost?
Budget automated plans start around $4 per month billed annually. Most mainstream single person plans land between $8 and $15 per month. Broader plans with custom removals reach $20 to $30. Family plans covering up to five people typically run $15 to $50 per month, and executive or business coverage is priced per seat in the hundreds.
Those are the honest brackets. Here is what a few named vendors publish on their own pricing pages, checked in July 2026. Prices change often, so verify with the vendor before you buy.
- Optery lists Core at $3.99 per month ($3.25 per month billed annually), Extended at $14.99 per month, and Ultimate at $24.99 per month ($20.70 per month billed annually). It states coverage of 380+, 555+ and 635+ sites respectively, and it offers a free basic tier.
- Incogni lists Standard at $7.99 per month or $95.88 per year, Unlimited at $14.99 per month, and Family at $15.99 per month for up to five people. It states coverage of 420+ data brokers.
- DeleteMe does not publish a monthly price on its pricing page. Plans are sold as one year and two year terms for 1, 2 or 4 people, with the price shown at checkout.
- Deindex lists Personal at $29 per month ($19 per month billed yearly), Family at $49 per month ($39 per month billed yearly, up to five people in one household), Executive at $149 per month ($119 per month billed yearly), and Business from $500 per month via sales. The exposure scan is free. Every removal plan is paid.
Yes, Deindex costs more than the cheapest automated tools, and I am not going to pretend otherwise. If your only goal is to get scrubbed from a long list of people search sites at the lowest possible price, Optery Core or Incogni Standard will do that for a fraction of what we charge. The reason to pay more is covered further down, and the full breakdown lives on the Deindex pricing page.
What should a data removal service include at each price?
At the low end you should get automated opt outs against a fixed broker list plus periodic re scans. In the middle you should get wider site coverage, custom removal requests, and statutory delete requests with evidence. At the top you should get a named human, escalations, and for companies, SSO, roles and a service level agreement.
| Tier | Typical monthly price | What it should include | Best fit |
|---|---|---|---|
| Budget automated | About $4 to $10 | Automated opt outs against a set broker list, monthly or quarterly re scans, a status dashboard, email support | One person with ordinary exposure and no specific threat |
| Mid tier coverage | About $10 to $30 | Wider site list, custom removal requests for pages outside the broker list, statutory delete requests under state privacy law, before and after evidence, faster re scan cadence | People who have already been doxxed, harassed, or listed on niche sites |
| Family | About $15 to $50 for up to five people | The same coverage applied per household member, since brokers link relatives and one exposed profile leaks the whole address | Households where a partner or adult child shares an address |
| Premium or executive | Roughly $100 to $200 | A named specialist, custom removals beyond the standard list, escalation handling when a site refuses, evidence packaged for legal or HR use | Executives, public figures, clinicians, judges, anyone with a real threat model |
| Business, per seat | From several hundred per month | Per seat licensing, SSO, role based access, an SLA, invoicing, onboarding and offboarding of employees, admin reporting | Security teams protecting a leadership roster |
Prices checked July 2026. Vendors reprice, run promotions and rename tiers constantly. Always confirm the current number on the vendor's own pricing page before you enter a card.
Do cheaper data removal services cover fewer sites?
Not necessarily. Cheap tools often advertise the biggest site counts, because automated opt outs scale cheaply. What you usually give up at the low end is not raw coverage, it is depth: custom removals for pages no script can handle, a cited legal basis per request, documented evidence, and a person who escalates when a broker stonewalls.
Site counts are a weak buying signal anyway. A list of 600 sites includes plenty of dead domains, mirrors of the same database, and obscure aggregators nobody searches. Twenty brokers drive most of the real exposure, because the big people search networks feed each other. I would rather see a vendor prove it removed you from the sites that actually surface for your name than count logos. If you want the head to head, we keep a running best data removal service comparison that scores tools on evidence and relisting behavior, not just site totals.
Why do data removal services charge monthly instead of once?
Because removal decays. Data brokers rebuild their databases continuously from public records, voter files, property deeds, court filings, marketing lists and each other. Delete your profile today and a fresh ingest can relist you in weeks or months. A one time purge buys you a quiet quarter, then the same records repopulate from the same sources.
This is the single most misunderstood part of the category. The subscription is not paying for one round of deletions, it is paying for the loop: scan, file, verify, watch, re file. A broker that honors your opt out is legally obliged to delete what it holds, but nothing stops it from re acquiring your address from a county record next quarter and treating that as a new record. The California Delete Act and the CPPA's DROP mechanism are designed to blunt exactly this by letting a single consumer request propagate to registered brokers, but it does not cover every site that publishes your address, and it does not police the offshore mirrors. Maintenance is the product. Anyone selling you a permanent one time scrub is selling you a snapshot.
How much does it cost to remove your information from the internet yourself?
In dollars, nothing. In time, expect 15 to 40 hours for a first pass across the major brokers, plus a few hours every quarter to re check. Every broker has its own opt out flow, some demand ID, some require email confirmation loops, and a handful still ask you to mail or fax a form.
DIY genuinely works, and I recommend it to anyone with more time than budget. Start with the biggest people search sites, then use Google's "Results about you" tool to suppress results that contain your address and phone number, then send CCPA or CPRA delete requests to California facing brokers and GDPR Article 17 erasure requests where they apply. We publish the removal guides for the major sites free, with the exact forms and the confirmation steps, and we would rather you use them than buy a plan you do not need.
The catch is the maintenance loop again. The first pass is satisfying. The fourth quarterly re check, when you find yourself relisted on three sites you already cleared, is where most people quit. A subscription is essentially buying back those hours forever.
Is a data removal service worth the money?
It is worth it if your exposure has consequences: harassment, stalking, a doxxing risk, a public facing job, or a household you would rather nobody could locate. It is marginal if you are simply annoyed by spam calls. At $8 to $15 per month the math is easy. At $100 plus, you should be buying a specific outcome, not peace of mind.
Be skeptical of promises. No service can guarantee total erasure, because some sources are public records and some sites are offshore and ignore US law entirely. We wrote separately about whether data removal services actually work, including what the honest ceiling is. Read that before you decide the premium tier is worth it.
What you get for Deindex's higher price
Deindex scans 50 data brokers and people search sites, which is fewer logos than the cheap tools claim, on purpose. What we do with those 50 is the difference. Every request is filed on a stated lawful basis: a broker opt out, a CCPA or CPRA delete request, or a GDPR Article 17 erasure request, with the citation attached. We capture dated before and after screenshots and keep them in an evidence locker, so you can prove a page came down, which matters if you ever need to show a court, an employer or a platform that you took steps. And when a broker relists you, we re file automatically instead of waiting for you to notice.
If none of that matters to you, buy the cheaper tool. Genuinely. A $4 plan that quietly clears people search sites is a good product for most people.
Business and executive coverage
Business pricing is per seat because the work is per person. Deindex Business starts at $500 per month with SSO, roles, an SLA and invoicing, and Executive is $149 per month ($119 billed yearly) with custom removals and a named specialist. Security teams tend to buy it the same way they buy any control, alongside a live register of the obligations and controls they have to evidence, so that executive exposure shows up as a tracked risk with an owner rather than a favor someone does after an incident. The details of what is included sit on our business and executive coverage page.
The trigger is almost always an incident: a CEO's home address in a threat email, a doxxed engineer, a physical security review before an earnings call. Budget for it before that happens, not after.
If you have not looked at your own exposure yet, start there rather than with a plan. Run the free exposure scan on our homepage, see which brokers are actually publishing your address, phone number and relatives, and then decide whether a $4 tool, a $29 plan or nothing at all is the right spend. You cannot price the problem until you have seen it.